Join the MFSA New England chapter group on Linkedin. 
|
Next Chapter Meeting
Creative Ways to Leverage Customer Relationships and Feedback
September 23, 2010 | 5:30 - 8:30 pm
Sheraton Framingham | Framingham, MA
Presentation: Creative Ways to Leverage Customer Relationships and Feedback
Attend this chapter meeting to learn creative ways to leverage customer relationships and feedback to drive revenue, expand services, and gain referrals from the results of research and customer feedback projects. These companies uncovered sales opportunities and were able to make more informed customer-centered investment decisions. These companies also learned why they were winning and losing business, where marketing dollars were shifting, what services customers were unaware they offered, and how receptive customers would be to buying other marketing services from them. Presented by Michael Casey, Survey Advantage, this session will cover:
- How to deploy effective customer retention and referral strategies.
- How to leverage your existing technology to stay connected to customers.
- How to ask the right questions to gather candid feedback and leads.
- What questions have been asked to gain valuable market intelligence.
- What survey techniques get the highest response rates.
- What benchmark scores to shoot for in such areas as loyalty, quality, and client share.
Start the evening with Fulfillment & Postal Roundtables
Join your colleagues to discuss current challenges you face in your operations on fulfillment and postal issues. Bring topics to discuss, and add your expertise to find solutions!
Event Cost:
$40 per person – MFSA member
$45 per person – Non-member
Price includes dinner.
Schedule:
5:30 - 6:30 pm | Fulfillment & Postal Roundtables
6:30 - 7:30 pm | Networking Reception, Chapter Business & Dinner
7:30 - 8:30 pm | Program
To Register:
Download the form HERE to mail, fax or email in.
Members register online by clicking the link at the top of this page.
|
President: Laura Harper, FPMSI
Immediate Past President: Kerry Hannify, Data-Mail
1st Vice President:
2nd Vice President: Shannon Campbell, W. A. Wilde
Sec./Treasurer: Paul Silvestri, FPMSI
For more information, contact Jennifer Root at 703.350.6177
Board:
- Ted Kulpinski
- Karen Kjellman
- Vivian Larosa
- Mark Zanelli
- John Gerster III
The New England Chapter of MFSA
MFSA is the national trade association for the mailing and fulfillment and communication distribution services industry. The New England Chapter provides regional networking and educational opportunities within the states of Massachusetts, Connecticut, Rhode Island, New Hampshire, Vermont and Maine. MFSA provides
- Instant Postal Information
- Management Education
- Periodicals, Business Surveys, and Manuals unique to the industry
- Networking Opportunities
- Fulfillment Best Practices
- Individual Help with Postal and Employment Issues
Members of MFSA are in the mailing services, product fulfillment, literature fulfillment or printing business. Associate members are the suppliers to the mailing and fulfillment services business.
A broad range of services is available to member companies, to help them realize their full potential in the mailing and fulfillment business. These services have been selected and developed by mailing and fulfillment professionals themselves -- so they have been designed to fill the most pressing needs of the industry today, while keeping an eye on the industry of tomorrow.
Back to the Chapters Homepage
